Why Can't I Upgrade to the Starter Plan?

If you can't select the Starter plan when upgrading from our Free plan, it's because you're using features exclusive to the Growth Plan, such as any type of incentive plan (Stock Options/ESOP, RSA/Share Plans, RSUs, etc.).

Your options

Option 1: Keep Growth Plan features
The Growth Plan is our most popular plan and allows you to continue using all incentive plan features without limitations.

Option 2: Switch to Starter Plan
To downgrade to the Starter Plan, you need to:

1. Identify Growth Plan features you've been using (check the full feature list at cakeequity.com/pricing)

2. Clear all data from those features - remove any configurations or data you've set up within any incentive plans or other Growth-only features

Once you've cleared the data, you'll be able to select the Starter Plan.

Need help?

Having trouble identifying or clearing data? Submit a support request via the Help Centre or send us a message through chat - we're happy to help you through the process.